Hi! I’m Olga and i am the founder of We Must Shop .


WE MUST SHOP is a Tel Aviv based womenswear Collective that offers a new way of thinking about (and shopping for) fashion ,Because fashion should be fun, easy, imperfect and personal.

It all began in 2013, after years of working as a womenswear designer in the European fashion industry,  I decided that there should be more style and variety in the Israeli market. And most importantly I wanted to have a good time and do what I love.

Things you need to know about me:

I am VERY inspired by the nighties! Grunge and minimalism.

Here you can find an irresistible mix of exclusive European, American, Japanese and Korean brands. Perfect for the cool and the hip, as all of the “We Must shop” girls are. And they do that without trying  

So let’s be friends! You can write me a note, or give me a call, I am always happy to talk about...everything!